ITV1

ITV1 is the biggest commercial channel in Britain, and it has a record of fierce rivalry with BBC One for the largest segment of audience. ITV1 owns the official rights to broadcast important sport events and niche competitions. Some of the famous tournaments available for viewing are the FIFA World Cup and the UEFA European Championships. Thrilling drama, the nation's favourite soaps, unmissable events and the biggest family entertainment. This is more than TV. This is ITV1.